Privacy Policy
West Coast Whitewater is committed to protecting your privacy and handling your personal information responsibly. This policy outlines how we collect, use, and safeguard your information when you interact with us, whether through our website, booking process, or participation in one of our expeditions.
Information We Collect
To safely and effectively plan your trip, we collect personal information that you voluntarily provide. This may include:
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Name, mailing address, email address, and phone number
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Date of birth and emergency contact information
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Relevant medical information required for safe participation
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Booking details, trip preferences, and travel information
This information is collected when you submit a booking, inquiry, pre-trip forms, waiver, or screening documents.
We may also collect limited, non-identifiable information automatically through your browser (such as IP address, device type, and site usage patterns) to improve website performance and user experience.
How We Use Your Information
Your information is used to:
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Process and manage reservations and payments
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Communicate essential trip information and updates
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Improve our services and overall guest experience
With your consent, we may also use your contact information to send occasional updates, trip opportunities, or relevant news. You may opt out of these communications at any time.
Consent
By submitting your information, making a booking, or participating in an expedition, you consent to the collection, use, and disclosure of your information as outlined in this policy.
Consent may be withdrawn at any time, subject to legal or contractual obligations required for participation in trip operations.
Information Sharing
We do not sell, rent, or distribute your personal information to third parties.
Your information may be shared only where necessary for the safe and effective delivery of your trip or to meet legal requirements. This may include:
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Guides, staff, and contractors for operational and safety purposes
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Emergency responders or medical personnel if required
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Third-party service providers directly involved in your trip (e.g., transportation, accommodations)
Information is shared only to the extent required and handled with discretion.
Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorised access, loss, misuse, or disclosure.
While no system can guarantee absolute security, we take appropriate steps consistent with industry standards to safeguard your information.
Data Retention
Personal information is retained only as long as necessary to:
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Fulfil the purposes outlined in this policy
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Meet legal, regulatory, and insurance requirements
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Maintain operational records and improve future services
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After this period, information is securely deleted or anonymised.
Email Communications
If you choose to receive communications from us:
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You will only receive emails you have opted into
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You may unsubscribe at any time using the link provided
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Your contact information will not be shared for external marketing purposes
Cookies & Website Usage
Our website may use cookies and similar technologies to:
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Analyse website traffic and usage patterns
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Improve functionality and performance
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These cookies do not collect personally identifiable information and are used in an aggregated, anonymous manner. You can manage or disable cookies through your browser settings.
Third-Party Links
Our website may contain links to third-party websites. West Coast Whitewater is not responsible for the privacy practices or content of those external sites. We encourage users to review their privacy policies separately.
Access & Updates to Your Information
You may request access to, or correction of, your personal information at any time by contacting us. We will make reasonable efforts to ensure that your information is accurate and up to date.
Changes to This Policy
This Privacy Policy may be updated from time to time to reflect changes in our operations, legal requirements, or industry practices. The most current version will always be available on our website.
Contact
If you have any questions or concerns about this policy or how your information is handled, please contact us directly.
First Nations Land Acknowledgement
West Coast Whitewater acknowledges that our operations on the Nass River take place on the traditional, unceded territory of the Nisga'a and Gitanyow Nations, and adjacent to the Lake Babine and Gitanmaax Nations. We recognize the deep cultural, spiritual, and historical connection the local indigenous people have to these lands and waters, and we are committed to operating in a way that respects their sovereignty, values, and stewardship. We are grateful for the opportunity to travel through these territories and strive to uphold practices that honour their ongoing guardianship of the Nass and Skeena Valleys.
© 2026 West Coast Whitewater